Job Summary
The Associate Strategy Director will play a critical role in shaping brand and communication strategies for clients. This position involves collaborating with creative, account, and project management teams to deliver impactful solutions. The role is geared towards driving business growth, analyzing market trends, and guiding strategic direction while mentoring junior strategists.
Key Responsibilities:
- Client Management
- Serve as a trusted advisor, providing insights on brand strategy and business models.
- Manage client expectations and align deliverables with client objectives.
- Lead client engagements, from pitches to strategic workshops, and propose growth strategies.
- Strategic Leadership
- Lead strategy for mid-sized clients or act as deputy on larger accounts.
- Conduct market analysis, gap identification, customer segmentation, and brand positioning.
- Develop and execute research plans, utilizing qualitative and quantitative methods.
- Drive new project directions and support the creation of integrated communication strategies.
- Creative Collaboration
- Collaborate with creative and account teams to enhance the relevance of creative output.
- Provide trend analysis and case studies to support innovative ideas.
- Contribute to brainstorming sessions, offering strategic insights to shape creative direction.
- Team Leadership & Development
- Mentor and coach junior strategists, fostering their growth and skill development.
- Guide the account team in strategic planning and enhance their strategic thinking capabilities.
- Participate in new business pitches, collaborating on strategy proposals and presentations.
Key Qualifications:
- Bachelor's degree or higher in Advertising, Marketing, or a related field.
- 9-15 years of experience in advertising, with a focus on strategic planning.
- Strong skills in business analysis, market trends, segmentation, customer journey mapping, and brand architecture.
- Proven ability to lead client strategy, manage projects, and mentor a team.
- Excellent English proficiency and strong communication skills.
