Executive recruitment company Monroe Consulting Group Philippines is recruiting a Brand Marketing Specialist on behalf of a multinational digital healthcare company specializing in commercialization of healthcare brands. This well-established company is based in BGC, Taguig, Philippines and offers a Hybrid work set up.
Key Job Responsibilities:
- Market Analysis: Conduct market research to identify trends, consumer needs, and competitive landscape. Use insights to inform marketing strategies and product positioning.
- Strategy Development: Develop comprehensive, insightful marketing plans that include advertising, promotions, digital marketing and social media.
- Digital Campaign Management: Plan and execute multi-channel marketing campaigns to drive brand awareness, engagement, and sales. Monitor and analyze campaign performance, making data-driven adjustments as needed.
- Brand Management: Ensure consistent brand messaging across all marketing channels. Develop and maintain brand guidelines to ensure a cohesive brand identity.
- Content Creation: Collaborate with creative teams to produce high-quality content, including HCP education formats, Branded advertisements, social media posts, email newsletters, and promotional materials.
- Key Influencer Management: Identify and establish partnerships with influencers, health professionals, and other stakeholders to amplify marketing efforts and reach a broader audience.
- Channel Management: Develop channel strategies to ensure our brands are placed in the right channels and pharmacy groups, maximizing consumer appeal and accessibility
- P&L Management: Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve marketing objectives.
- Performance Tracking: Monitor and report on key performance indicators (KPIs) and return on investment (ROI) for marketing activities. Use analytics to measure success and identify areas for improvement.
Key Job Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
- At least 5 years of experience in marketing in the healthcare / pharmaceutical industry.
- Strong understanding of digital marketing, social media, and content marketing.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Creative thinking and problem-solving abilities.
- Proven project management skills with the ability to handle multiple projects simultaneously.
- Knowledge of regulatory requirements and industry standards related to health supplements and vitamins.
- Proficiency in marketing software and tools such as Google Analytics, CRM systems, and social media management platforms.
