Executive recruitment firm Monroe Consulting Group Philippines is recruiting on behalf of a distinguished company in the digital advertising industry, which has been creating significant impact for brands through iconic, culture-shaping, and value-driving ideas for 75 years. The company continues to build on this rich legacy through Borderless Creativity-innovating at the intersections of advertising, public relations, relationship design, consulting, and health, with experts collaborating seamlessly across more than 120 offices in nearly 90 countries.
Currently ranked as the #1 global agency network for creative excellence and effectiveness by WARC, they consistently deliver creative solutions that drive exceptional impact for clients and communities.
Job Summary
Our respective client is seeking a highly motivated Strategy Director who is a trusted member on the path to outstanding creative and business leadership. The company expect the Candidate to be able to represent the company's strategy thinking and points of view on how it inspires people and brands to impact the world. The Candidate is learning to teach the next generation of strategists and developing their voice as a thought leader.
As a Strategy Director, the Candidate is a leader who helps frame opportunities on the account. They are a partner with account, creative, and project management. Through directly managing or mentoring junior strategists, the Candidate reinforces their skillset. They both delegate and get hands-on to train by example. The Candidate has a perspective on brands and consumers, and they speak from knowledge and experience, granting them authority.
We expect the Candidate to be highly knowledgeable in business analysis and positioning, market trends/gap analysis, segmentation, personas, customer journeys, content mapping, brand architecture, etc. The application of creative thinking and business leadership is essential to the position.
The job is in Makati City, Philippines, and offers Hybrid working Arrangement.
Key Job Responsibilities:
Client Management
- Establish yourself as a trusted advisor to clients on all things about brand and communications and a critical part of the client-facing leadership team from the agency.
- Manage client expectations based on priorities and arrange the client's assignments orderly and efficiently.
- Understanding the client's business model and challenge can provide points of view and solutions that are not limited to the communication perspective (e.g., marketing, business perspective)
Strategy
Your Focus As a Strategy Director
- Lead a mid-sized client or be the deputy on a large client(s).
- Propose the direction of the company/product future development and positioning from the perspective of market and macro trends, make the company the strategic partner, and have a dialogue with clients regarding the business strategy.
- Lead pitches and know how and when to determine a direction for new projects.
- Running different types of workshops (e.g., Big IdeaL and Fusion) as well as being conversant enough on other types of strategy such as engagement, social, and data to be in the discussion and spot opportunities
- Seeking to inspire those around you to create and deliver ever-better strategic work
- Coaching and developing more junior strategists in your team and supporting the broader agency strategy team to evolve and grow
- Starting to be an active trainer in company-wide training on brand & engagement strategies
- Conduct Qualitative and Quantitative research plans; analyze third-party vendors to ensure the quality of service
The Skills You Learn And Apply
- Learning to be a leader: supporting and inspiring those around you to achieve their goals, be they different types of strategists or from other teams.
- Being able to flex your approach according to different situations and audiences
- Coaching others to shape their arguments, not over-writing them with your own
- Becoming more commercially aware and able to spot opportunities for growth for both clients' businesses and the agency
- Scoping, able to shape, resource, and price projects profitably
Creative Leadership
- Clear briefing to creative people and collaborate with the creative and account team to manage and drive the client work.
- Assist in creative idea development with trend analysis and case studies to make the creative output more innovative and sharp.
- Make the creative content more relevant to the client business with integrated communication capability and overall creative work collaboration.
Leadership & People Management
- Guide the account team to carry out all kinds of strategy planning work and develop the strategy thinking and writing skills of the Accounts on the team.
- Participate in new business pitches or other strategic work, organize the team to generate strategic thinking proposals in a quick, agile, and flexible way, and push things forward with joint efforts.
- Manage, motivate, and coach team members to continuously sharpen core strategy skills, develop learning and training plans, and become a team of well-rounded strategists.
- Identify and attract promising talents and care about their development.
Required Education/Experience:
- Bachelor's degree or above, not limited to advertising major
- Proficiency in English reading skills
- 9-15 years experience, more than eight years of experience in advertising and communication
- Capability is the critical criterion for Director level candidates; working experience is a reference.
