Responsibilities
A Vice President of Public Affairs for a financial services company in Indonesia plays a pivotal role in shaping the company's public image, building relationships with key stakeholders, and contributing to overall business growth.
Strategic Branding and Positioning- Developing and executing a comprehensive public relations strategy aligned with the company's overall business objectives.
- Crafting and communicating a compelling brand story that resonates with target audiences.
- Managing the company's corporate identity and reputation.
- Conducting regular brand health assessments and making necessary adjustments.
Stakeholder Management- Building and maintaining strong relationships with key stakeholders, including government officials, regulators, industry associations, media, NGOs, and community leaders.
- Representing the company's interests in industry forums and conferences.
- Proactively identifying and addressing potential issues or challenges with stakeholders.
- Developing and implementing strategies to engage with the community and build a positive corporate image.
Crisis Management- Developing and implementing a crisis communication plan.
- Leading the company's response to crises, ensuring timely and effective communication.
- Protecting the company's reputation during challenging times.
Regulatory and Policy Engagement- Monitoring and analyzing regulatory changes and their potential impact on the company.
- Developing strategies to influence regulatory policies in favor of the company's interests.
- Building relationships with key regulatory bodies.
Community Relations and Corporate Social Responsibility (CSR)- Developing and implementing CSR initiatives aligned with the company's values and community needs.
- Managing the company's philanthropic activities and partnerships.
- Building strong relationships with local communities and organizations.
Media Relations- Building and maintaining strong relationships with media outlets.
- Developing and executing media relations strategies to generate positive press coverage.
- Serving as the company's spokesperson on key issues.
Internal Communications- Communicating effectively with employees about the company's vision, mission, and values.
- Building employee engagement and advocacy.
- Managing internal communication channels.
Requirements
- Deep understanding of the Indonesian financial services industry.
- Strong leadership and strategic thinking abilities.
- Excellent communication and interpersonal skills.
- Crisis management experience.
- Proven track record in building and managing relationships with key stakeholders.
- Knowledge of public relations and media relations best practices.
- Ability to thrive in a fast-paced and dynamic environment.
- Strong understanding of Indonesian culture and regulatory landscape.
- A Bachelor's degree in communications, public relations, or a related field.
- Advanced degree (MBA or Master's in Public Affairs) is preferred.
