Executive recruitment firm Monroe Consulting Group Philippines is recruiting on behalf of the company who is behind the fastest-growing gaming platform in the Philippines. It is a proudly Filipino online sportsbook and eGames platform that is gaining recognition in the gaming and sports entertainment sectors. It is also a trusted partner of the Philippine government in promoting responsible gaming.
Job Summary
Our respective client is seeking a Marketing Director who will oversee major events, support sales team, develop and implement digital marketing strategies, PR campaigns and Branding strategies and lead the marketing department. The successful candidate will be responsible for full-funnel marketing and ensuring an omni-channel customer experience at both strategic and execution levels. The job is in Muntinlupa City, Metro Manila, Philippines, and offers an On-site Working Arrangement.
Job Responsibilities:
- The ideal candidate should possess an innovative mindset, preferably experience in the gaming sector, particularly online gaming, and demonstrate the ability to lead and grow a marketing department. This role is primarily focused on increasing player count and GGR.
- Monitors marketing performance across multiple channels, such as Facebook, Google, Network, and ASO (App Store Optimization).
- Responsible for Brand Positioning, Product Marketing, Partnership and Community Engagement, including social media and influencer activity.
- Develop creative services for producing well-fitting and high-performance creatives.
- Collaborate with the management to establish high-level marketing strategies and objectives that drive profit and align with business goals.
- Define the overall marketing strategy to stay ahead with competitors in functional expertise, tracking, and marketing systems.
- Develop and refine marketing strategies for each of company's game title, focusing on product positioning, pillars, campaign roadmap, and channel to increase ROI.
- Collaborate with management and act as the point person of company's corporate image.
Job Requirements:
- More than 7 years of experience as Marketing Director in iGaming Industry.
- Bachelor's/Master's degree in Marketing, Business, Computer Science, Mathematics, or Statistics.
- Expertise in Strategic Leadership and day-to-day operation roles within a dynamic marketing function.
- Outstanding analytical skills and excellent both written and verbal communication.
- In depth experience in Brand Strategy and Marketing activities, including familiarity with SEO/SEM and other digital marketing tools.
- A diplomatic and professional approach, capable of gathering and sharing information energetically and inclusively, while effectively handling challenging situations.
