Executive recruitment company Monroe Consulting Group Malaysia's Industrial Division is recruiting on behalf of a multinational manufacturing company with an upcoming operation in Malaysia. Our client is one of the world-leading companies in adhesive manufacturing which can cater to a broad range of industries.
Job summary:
The Marketing Manager (APAC) is responsible for developing the APAC marketing strategy & plan to drive customer & revenue growth & engagement across all acquisition channels. The Marketing Manager - APAC will create, lead, inspire & manage a Marketing team that drives development & implementation of campaign & communications strategies as well as brand leadership
Job Responsibilities:
Strategy:
- Create, manage & implement multi-channel marketing strategies & plans to achieve company objectives on a monthly, quarterly & annual basis
- Work closely with the APAC leadership team to build & shape the organisation to meet regional & corporate objectives & achieve business results
Campaign Management:
- Conceptualise, develop & own the end-to-end execution of multi-channel campaigns (including paid, owned & earned media) across the full customer life-cycle
- Develop detailed creative briefs for online & offline communications including approval of collateral
- Drive campaign efficiency by guiding & improving creative & copy, continuously optimising with A/B testing to meet objectives & exceed KPIs
- Manage new & existing agency/supplier relationships ensuring timely & outstanding quality of work & value for money
Lead Generation:
- Implement CRO to design, test & evolve lead generation & nurturing tactics to improve response, increase conversions & lower costs as well as finding new creative sources for growing qualified leads
- Lead & manage marketing, content, communications & brand programs across key sales channels to drive a step change in MQLs & SQLs
- Own the execution & optimisation of company & brand websites, content & social strategies
Customer Relationship Management:
- Extract & analyse customer insights, consumer trends, market analysis & marketing best practices to plan & build innovative & impactful lead generation, nurture, retention, loyalty & brand awareness strategies to aid future campaign development
- Define & implement CRM strategies which drive improved targeting, performance, measurement & ROI for customer life-cycle activities
Events:
- Oversee the planning & organising of trade shows including display stands, merchandising, promotions & marketing materials
- Work with the Marketing & Sales teams to develop a trade show calendar, strategies, plans & campaigns that amplify leads, ROI & brand awareness
- Monitor & manage trade show budgets to maximise value for money with suppliers
Go-to-market:
- Work with Sales & R&D teams to identify segmentation, targeting & positioning for product launches / relaunches & develop messaging & collateral that resonates with our target audiences
Team Leadership:
- Inspire, manage, coach & lead the marketing team to build & execute flawless campaigns
Budget Management:
- Working with the Global Marketing Director, manage the budgeting & forecasting process for the APAC marketing function including the setting, monitoring & management of campaign & media budgets
Reporting:
- Work with the marketing team & internal stakeholders to build & manage reports/dashboards to monitor marketing & campaign performance
- Track, analyse, optimise & report on campaigns/marketing activity to improve marketing performance, drive efficiency & ensure YoY growth
Marketing Automation:
- Work with key personnel to create/update customer personas & journey maps to enhance the client experience & maximise commercial opportunities
- Create, build & optimise marketing automation work flows in Sales-force / Account Engagement to nurture leads & move leads through the sales & marketing funnel
Brand Management:
- Manage the organisation's global brand & its sub-brands across the APAC region ensuring all internal & external collateral complies with brand guidelines
Marketing Systems:
- Work with the Global Marketing Director & other regional marketing teams to develop & implement an effective, scalable & globally aligned marketing technology stack.
- Provide technology recommendations to improve campaign tracking & overall marketing performance
Internal & External Communications:
- Create & oversee the management of a content calendar across all owned channels
- Work with local & regional marketing teams & external suppliers to update websites & social channels
- Build relationships with regional & global marketing teams keeping them informed of significant marketing developments
Additional requirements:
- Health & Safety - Ensure full compliance with all Health & Safety requirements at all times.
- General assistance - Flexible and willing to assist colleagues with various general tasks when required.
- Considerate of Waste & Environment - You are expected to keep waste to an absolute minimum and to treat equipment and fixtures carefully.
Job Requirements:
- Bachelor's Degree in Marketing/Commerce/Business
- Extensive (10-15 years) mid-senior B2B product marketing experience across all elements of marketing
- Strategic agility combined with strong executional experience
- Hands on best practice knowledge of setting up & managing digital marketing channels such as SEM, SEO, social media, email & display
- Highly proficient with recent hands-on experience of marketing analytic, automation & CRM technology - Google Analytics, Pardot & Salesforce (preferred)
- High level of business acumen with a strong ability to communicate effectively across all levels of the business
- High level of accuracy & strong attention to detail
- Ability to deliver outcomes (not just process) in an effective & efficient way
- Proven track record in managing multiple projects simultaneously in a fast-paced environment
- Financially astute with a track record of effective budget management & cost control
- A metrics-driven marketing mind with proficiency in tracking & reporting on marketing performance (including ROI, CPL, CLV) coupled with an eye for creativity
- A genuine collaborative team player that forms great relationships with both internal & external stakeholders
- Outstanding planning, organisational & leadership skills
- Proficient in the Microsoft Office suite
