Product Marketing Manager (FMCG)

  • Sector: 快消品行业
  • Contact: Nadya Andjani
  • Client: Monroe Consulting Group
  • Location: Tangerang
  • Salary: Negotiable
  • Expiry Date: 13 January 2025
  • Job Ref: BBBH468518_1728983604
  • Contact Email: Nadya.andjani@monroeconsulting.com

Executive recruitment consultant at Monroe Consulting Group is working on behalf of our clients, a multinational FMCG Company [Condiments Products] renowned for its commitment to quality and innovation. We are seeking a dynamic and experienced Product Manager to lead the marketing strategy for one of their well-known brands in Indonesia. This job will be based in Tangerang, Indonesia.

Key Responsibilities:

  • Lead the overall marketing function and strategy for the condiments brand at the country level.
  • Plan, monitor, implement, and evaluate marketing initiatives to drive brand and category performance.
  • Prepare and align the Annual Strategic Plan to meet brand objectives, including sales and category growth targets.
  • Track and analyze brand health, market share, product pricing, and category performance.
  • Prepare detailed management reports to provide insights on brand performance.
  • Collaborate with the Business Manager, Finance, and Zone Marketing to effectively allocate and track ATL (Above-the-Line) and BTL (Below-the-Line) budgets.
  • Monitor and evaluate the results of marketing activities.
  • Support Zone Marketing in executing global research, advertising campaigns, new product development (NPD), and foodservice programs.
  • Lead country-level participation in trade events and marketing activities.
  • Work with creative and production agencies to execute digital, social media, and product packaging campaigns.
  • Drive country-level NPD initiatives aligned with global and zone directions, manage approval procedures, and ensure successful product launches.
  • Collaborate with the sales team to develop trade marketing plans that enhance channel growth and market penetration.
  • Manage product forecasting and inventory, and work with distributors on initiatives such as in-store promotions, roadshows, and sampling activities.
  • Conduct product training sessions for internal teams and distributor salesforces to ensure excellence in sales and merchandising.
  • Handle all consumer inquiries related to the brand.

Job Requirements:

  • Bachelor's Degree in Business, Marketing, or related fields. An MBA is an added advantage.
  • Minimum 8 years of relevant experience in FMCG, preferably in the sauce/condiment category.
  • Proven expertise in leading major brand campaigns and new product launches.
  • Experience working with advertising and creative agencies.
  • Experience with Ecommerce marketing is a plus.
  • Excellent verbal and written communication skills. Fluency in English and a local language is a must.
  • Strong influencing skills with the ability to communicate across all levels of the organization.
  • Self-motivated, action-oriented, and able to work independently.
  • Innovative, with strong analytical thinking and problem-solving skills.
  • Proficiency in SAP and basic knowledge of Photoshop is an advantage.
  • Willingness to travel both domestically and internationally as needed.