Executive search firm Monroe Consulting Group is recruiting for a Brand Manager role on behalf of a renowned food FMCG company. This role is responsible for brand building and generating demand through effective, strategic marketing planning and product development. Working setup is onsite in Pasig City.

RESPONSIBILITIES:

Marketing Execution

Uses research and cross-functional input to develop marketing plans and brand strategy, handling all aspects (Advertising, PR, media)
Translates brand strategy into actionable marketing plans
Directs agencies and teams to execute brand strategy
Manages the brand's P&L and recommends budget allocations to achieve profitability
Tracks market execution, provides visibility, and recommends actions to achieve results

Marketing Innovation

Identifies and supports innovative marketing ideas and tactics
Applies innovative ideas to long-term planning
Leads the innovation process, working with Global Marketing and local teams.

Market, Customer & Competitor Insights

Manages consumer target development and consumer insights
Regularly surveys the field for opportunities and threats.

Strategic & Operational Business/Market Planning:

Leads in creating the business plan.

Data Analysis, Interpretation, and Communication

Anticipates and provides necessary analyses
Synthesizes data from various sources to provide holistic analysis and recommendations

Performance and Program Metrics

Accountable for business results including sales, shares, and profit
Designs brand standards and collaborates on specific metrics for marketing plans and new programs
Evaluates complex data from multiple sources (factory, supply, consumption, financial/spending)
Uses analytics to assess the performance of programs and marketing activities

JOB REQUIREMENTS:

Bachelor's degree in marketing, business administration, management or any business - related course
At least 4 years of working experience in Marketing is required
Experience from FMCG industry is highly preferred
Amenable to work onsite in Pasig City