Executive search firm Monroe Consulting Group is recruiting for a Brand Manager role on behalf of a renowned food FMCG company. This role is responsible for brand building and generating demand through effective, strategic marketing planning and product development. Working setup is onsite in Pasig City.
RESPONSIBILITIES:
Marketing Execution
- Uses research and cross-functional input to develop marketing plans and brand strategy, handling all aspects (Advertising, PR, media)
- Translates brand strategy into actionable marketing plans
- Directs agencies and teams to execute brand strategy
- Manages the brand's P&L and recommends budget allocations to achieve profitability
- Tracks market execution, provides visibility, and recommends actions to achieve results
Marketing Innovation
- Identifies and supports innovative marketing ideas and tactics
- Applies innovative ideas to long-term planning
- Leads the innovation process, working with Global Marketing and local teams.
Market, Customer & Competitor Insights
- Manages consumer target development and consumer insights
- Regularly surveys the field for opportunities and threats.
Strategic & Operational Business/Market Planning:
- Leads in creating the business plan.
Data Analysis, Interpretation, and Communication
- Anticipates and provides necessary analyses
- Synthesizes data from various sources to provide holistic analysis and recommendations
Performance and Program Metrics
- Accountable for business results including sales, shares, and profit
- Designs brand standards and collaborates on specific metrics for marketing plans and new programs
- Evaluates complex data from multiple sources (factory, supply, consumption, financial/spending)
- Uses analytics to assess the performance of programs and marketing activities
JOB REQUIREMENTS:
- Bachelor's degree in marketing, business administration, management or any business - related course
- At least 4 years of working experience in Marketing is required
- Experience from FMCG industry is highly preferred
- Amenable to work onsite in Pasig City
