Marketing Assistant Manager [Automotive]
Executive recruitment firm Monroe Consulting Group Philippines is recruiting on behalf of an international company specialized in the automotive industry. The company is based in Makati, and the role is to be assigned on a hybrid setup.
We are seeking an experienced and strategic Marketing Manager to lead our marketing team and drive the development and execution of our marketing initiatives. The ideal candidate will have a deep understanding of the automotive industry and a proven track record of successfully leading marketing campaigns that drive business growth.
Responsibilities:
- Develop and execute comprehensive marketing strategies to promote our automotive products and services and drive brand awareness, customer engagement, and sales.
- Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to help them achieve their goals and objectives.
- Collaborate with senior leadership and cross-functional teams to align marketing initiatives with company objectives and priorities.
- Conduct market research and analysis to identify market trends, customer needs, and competitive threats, and use insights to inform marketing strategies and tactics.
- Oversee the development of marketing collateral, including print materials, digital assets, and multimedia content, ensuring consistency and alignment with brand guidelines.
- Manage the company's digital marketing efforts, including website optimization, SEO/SEM, social media, email marketing, and online advertising.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, and use data-driven insights to optimize performance and drive continuous improvement.
- Develop and manage marketing budgets, allocate resources effectively, and track expenses to ensure projects are completed within budget and on schedule.
- Represent the company at industry events, trade shows, and conferences, and build relationships with key stakeholders and partners to enhance the company's brand and reputation.
Key requirements:
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Minimum of 7 years of experience in marketing, with a focus on the automotive industry.
- Proven track record of successfully leading marketing teams and driving business growth through strategic marketing initiatives.
- Strong leadership and management skills, with the ability to inspire and motivate team members and foster a collaborative and inclusive work environment.
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization.
- Strategic thinker with a data-driven mindset, analytical skills, and the ability to translate insights into actionable strategies and tactics.
- Creative thinker with a passion for innovation and a strong understanding of emerging trends and technologies in marketing.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
All applications will be treated in the strictest of confidence. If you are a suitable match for this position, please send your application .
