Executive recruitment company Monroe Consulting Group Malaysia's Industrial Division is recruiting on behalf of a multinational manufacturing company with an upcoming operation in Malaysia. Our client is one of the world-leading companies in adhesive manufacturing which can cater to a broad range of industries.

Job summary:

The Marketing Manager (APAC) is responsible for developing the APAC marketing strategy & plan to drive customer & revenue growth & engagement across all acquisition channels. The Marketing Manager - APAC will create, lead, inspire & manage a Marketing team that drives development & implementation of campaign & communications strategies as well as brand leadership

Job Responsibilities:

Strategy:

Create, manage & implement multi-channel marketing strategies & plans to achieve company objectives on a monthly, quarterly & annual basis
Work closely with the APAC leadership team to build & shape the organisation to meet regional & corporate objectives & achieve business results

Campaign Management:

Conceptualise, develop & own the end-to-end execution of multi-channel campaigns (including paid, owned & earned media) across the full customer life-cycle
Develop detailed creative briefs for online & offline communications including approval of collateral
Drive campaign efficiency by guiding & improving creative & copy, continuously optimising with A/B testing to meet objectives & exceed KPIs
Manage new & existing agency/supplier relationships ensuring timely & outstanding quality of work & value for money

Lead Generation:

Implement CRO to design, test & evolve lead generation & nurturing tactics to improve response, increase conversions & lower costs as well as finding new creative sources for growing qualified leads
Lead & manage marketing, content, communications & brand programs across key sales channels to drive a step change in MQLs & SQLs
Own the execution & optimisation of company & brand websites, content & social strategies

Customer Relationship Management:

Extract & analyse customer insights, consumer trends, market analysis & marketing best practices to plan & build innovative & impactful lead generation, nurture, retention, loyalty & brand awareness strategies to aid future campaign development
Define & implement CRM strategies which drive improved targeting, performance, measurement & ROI for customer life-cycle activities

Events:

Oversee the planning & organising of trade shows including display stands, merchandising, promotions & marketing materials
Work with the Marketing & Sales teams to develop a trade show calendar, strategies, plans & campaigns that amplify leads, ROI & brand awareness
Monitor & manage trade show budgets to maximise value for money with suppliers

Go-to-market:

Work with Sales & R&D teams to identify segmentation, targeting & positioning for product launches / relaunches & develop messaging & collateral that resonates with our target audiences

Team Leadership:

Inspire, manage, coach & lead the marketing team to build & execute flawless campaigns

Budget Management:

Working with the Global Marketing Director, manage the budgeting & forecasting process for the APAC marketing function including the setting, monitoring & management of campaign & media budgets

Reporting:

Work with the marketing team & internal stakeholders to build & manage reports/dashboards to monitor marketing & campaign performance
Track, analyse, optimise & report on campaigns/marketing activity to improve marketing performance, drive efficiency & ensure YoY growth

Marketing Automation:

Work with key personnel to create/update customer personas & journey maps to enhance the client experience & maximise commercial opportunities
Create, build & optimise marketing automation work flows in Sales-force / Account Engagement to nurture leads & move leads through the sales & marketing funnel

Brand Management:

Manage the organisation's global brand & its sub-brands across the APAC region ensuring all internal & external collateral complies with brand guidelines

Marketing Systems:

Work with the Global Marketing Director & other regional marketing teams to develop & implement an effective, scalable & globally aligned marketing technology stack.
Provide technology recommendations to improve campaign tracking & overall marketing performance

Internal & External Communications:

Create & oversee the management of a content calendar across all owned channels
Work with local & regional marketing teams & external suppliers to update websites & social channels
Build relationships with regional & global marketing teams keeping them informed of significant marketing developments

Additional requirements:

Health & Safety - Ensure full compliance with all Health & Safety requirements at all times.
General assistance - Flexible and willing to assist colleagues with various general tasks when required.
Considerate of Waste & Environment - You are expected to keep waste to an absolute minimum and to treat equipment and fixtures carefully.

Job Requirements:

Bachelor's Degree in Marketing/Commerce/Business
Extensive (10-15 years) mid-senior B2B product marketing experience across all elements of marketing
Strategic agility combined with strong executional experience
Hands on best practice knowledge of setting up & managing digital marketing channels such as SEM, SEO, social media, email & display
Highly proficient with recent hands-on experience of marketing analytic, automation & CRM technology - Google Analytics, Pardot & Salesforce (preferred)
High level of business acumen with a strong ability to communicate effectively across all levels of the business
High level of accuracy & strong attention to detail
Ability to deliver outcomes (not just process) in an effective & efficient way
Proven track record in managing multiple projects simultaneously in a fast-paced environment
Financially astute with a track record of effective budget management & cost control
A metrics-driven marketing mind with proficiency in tracking & reporting on marketing performance (including ROI, CPL, CLV) coupled with an eye for creativity
A genuine collaborative team player that forms great relationships with both internal & external stakeholders
Outstanding planning, organisational & leadership skills
Proficient in the Microsoft Office suite