Executive Recruitment Firm Monroe Consulting Group Philippines is recruiting on behalf of a financial technology company in the Philippines, operating as an Electronic Money Issuer licensed by the Bangko Sentral ng Pilipinas. They provide financial services through their e-wallet and develop payment solutions for businesses nationwide.
Key Responsibilities:
- Develop, implement and manage innovative campaigns and events, for branding or product launches.
- Identify effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
- Conduct market research to identify customer trends, competitor offerings and demographic data.
- Establish and maintain relationships with new and existing clients through networking and prospecting.
- Create goals and objectives to approach customers through appropriate marketing channels.
- Create graphics and copywriting across all platforms.
Key Requirements:
- 5 years proven experience as a marketing specialist or similar role
- Commercial awareness and a creative mind
- Thorough understanding of marketing elements (traditional and digital) such as SECO / social media, etc., and market research methods, marketing data analytics and tools
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Solid experience in marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google AdWords etc.)
