Executive recruitment company Monroe Consulting Group Indonesia is recruiting on behalf of a Leading Dental Clinic for the role of Sr Marketing & Digital Manager. The job description will be as follow :
Job Description :
- Create and execute comprehensive marketing strategies that integrate both offline and online channels to drive patient acquisition and retention.
- Oversee all digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing, ensuring consistent brand messaging and engagement across platforms.
- Plan and implement offline marketing activities such as print advertising, direct mail campaigns, community events, and partnerships to enhance the clinic's visibility and reach.
- Ensure the clinic's brand is consistently represented across all marketing materials and channels, maintaining a strong and positive public image.
- Monitor, analyze, and report on the effectiveness of marketing campaigns using key performance indicators (KPIs), and make data-driven decisions to optimize future efforts.
- Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI across all marketing activities.
- Lead and mentor the marketing team, fostering a collaborative and innovative work environment while ensuring the successful execution of marketing initiatives.
Job Requirements :
- At least 7-15 years of total experience in marketing, with a focus on both digital and traditional channels.
- Degree in Marketing, Business, Communications, or related fields; advanced degrees or certifications in marketing are a plus.
- Proven experience in leading and managing marketing teams, with a track record of successful campaign execution and brand growth.
- Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize marketing strategies.
- Excellent communication, negotiation, and interpersonal skills, capable of effectively collaborating with cross-functional teams and external partners.
- Demonstrated leadership abilities, with experience in mentoring and developing team members.
- Comprehensive knowledge of current digital marketing trends, tools, and best practices, as well as a solid understanding of offline marketing techniques.
