Executive Search Firm Monroe Consulting PH is recruiting a Video Product Specialist on behalf of a multinational medical devices company. The Product Specialist - Video role involves providing technical support across marketing, sales, and service functions within the Imaging Solutions Division of the Professional Group of the company. Responsibilities include evaluating products, identifying unique selling points, conducting market research, and developing strategies to grow the video market segment.
Job responsibilities:
- Provide technical leadership and support to marketing, sales, and service teams.
- Conduct detailed product research and expand knowledge through product testing and customer feedback.
- Translate technical details into compelling selling points for marketing and sales strategies.
- Conduct product demonstrations and training sessions.
- Monitor industry trends, particularly in video/filmmaking, to inform effective product positioning.
- Provide feedback on industry and product development to management.
- Analyze competitors and provide recommendations to marketing and sales teams.
- Identify and build relationships with target customers in the video market.
Marketing Functions:
- Conduct market research to define target customers and tailor product messaging.
- Execute marketing campaigns to grow the video market and mid-to-high-end photography segments.
- Develop a B2B strategy, establishing relationships with rental houses, studios, and industry influencers.
- Collaborate with industry Key Opinion Leaders (KOLs) and other stakeholders.
- Manage video campaign production to support marketing objectives.
- Assist in new product releases and event planning, including technical support during events.
- Track product lending and demo units for stakeholders.
- Prepare activity plans and post-campaign reports for management review.
- Ensure adherence to internal processes and policies.
Customer Service Responsibilities:
- Maintain positive relationships within the organization, customers, dealers, and suppliers.
- Support division objectives in collaboration with marketing, sales, and service teams.
Secondary Functions:
- Collaborate on retail collateral with Senior Visual Merchandise Specialist.
- Support digital marketing efforts, including social media asset production and technical query responses.
Scope and Size:
- No direct reports; key relationships with various internal departments and external stakeholders.
Job Specifications:
- Education: Bachelor's Degree in fields like Film, Multimedia Arts, Communication Arts, or related.
- Experience: 1-3 years in filmmaking, video production, or marketing for imaging products or consumer electronics.
- Skills: Videography, photography, post-production/editing software, effective communication, project management, presentation skills, reasoning, and language skills.
Additional Details:
- Travel: Required for trainings, business trips, and events, both locally and abroad.
