Executive recruitment company Monroe Consulting Group Malaysia's Healthcare Division is partnered with a fast-growing multinational digital healthcare company. As their business is expanding, we are looking for a Business Manager to be based in Selangor.
As the Business Manager, you will oversee a team of Medical Sales Representatives and implement a comprehensive marketing strategy the pharmaceutical portfolio of the company. This position demands strong leadership in medical sales and strategic marketing, focusing on both direct field involvement and hybrid methods to meet sales goals.
Job Responsibilities:
Sales and Leadership
- Lead and train a team of sales representatives, ensuring they are well-equipped and highly motivated to achieve sales targets.
- Design and implement sales strategies that optimize both in-person and hybrid engagements, focusing on building strong relationships with healthcare providers and decision-makers.
- Monitor performance metrics and sales outcomes, while guiding the team to improve performance and identify opportunities in the market.
- Build and maintain strong relationships with key healthcare professionals (HCPs), hospitals, and other stakeholders to ensure product awareness and drive market penetration.
- Provide regular updates and reports to senior leadership, focusing on sales progress, market challenges, and potential growth opportunities.
Marketing
- Develop and execute effective brand marketing plans that align with client's goals and the evolving landscape of the healthcare industry. Ensure these plans effectively position the products within the market.
- Develop relationships with Key Opinion Leaders (KOLs) within the medical field, using their insights and advocacy to strengthen the brand's credibility and presence.
- Work closely with internal teams to align strategies and drive a cohesive approach to brand management.
- Plan and execute traditional and hybrid campaigns, including events, conferences, and field activities tailored to ophthalmology professionals.
- Work together with marketing teams to come up with impactful content that aligns with the needs of the medical sales team and resonates with healthcare providers.
Market Insights and Data Analysis
- Continuously assess market trends, competitor activities, and emerging opportunities, especially within ophthalmology and retina care sectors.
- Refine strategies based on sales feedback and market data to maximize performance across all channels.
Job Requirements:
- 4-5 years of experience in medical sales and brand marketing. Prior experience in retina and ophthalmology sales would be an added advantage.
- Bachelor's Degree in Business/Sales/Marketing or any relevant field.
- Proven successful sales performance.
- Able to lead and manage a sales team while motivating them to meet and exceed sales goals.
- Strong analytical skills with the ability to interpret market data and turn insights that drive business results.
- Experience in managing a sales team that operates in both physical and hybrid settings would be advantageous.
- Proficient in MS Office application and Google Tools.
- Good command of written & spoken English, and Bahasa Melayu.
