Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a prestigious International School. Our reputable client is rigorously looking for a Deputy Divisional Manager - Marketing who has a strong understanding of marketing principles, branding strategies, and consumer behavior. This is a full onsite work arrangement and office based in Taguig.
Job Purpose
The job holder will be responsible for all marketing initiatives, digital and offline, across multiple platforms and formats to drive brand awareness, engagement, demand generation and positive customer sentiment. She/he will constantly strive to learn and adopt relevant best practices to continuously enhance prospective customer engagement and customer experience to achieve organizational goals.
Key responsibilities include:
- Strong understanding of product, positioning, persona, and the segment
- Focus on lead generation as a month-on-month target. This should be achieved by the development of integrated online and offline campaigns
- Performance Marketing - Should have practical knowledge & experience in setting up, managing & optimizing performance-based/lead generation campaigns on Google & Social media
- Conversion Optimization - Review data from digital portals to understand conversion achievements/shortfall and fill the need gap
- Working with content and design team to on content strategy
- Create annual marketing calendar to meet the lead generation target
- Lead Nurturing - Creating thoughtful, relevant content to help prospects convert to customers
- Marketing automation tool - Familiarity with CRM to analyse data regularly.
- Conducting ongoing usability tests to gauge marketing effectiveness. Gathering data and handling analytics
- Working with admissions team to ensure lead effectiveness
Key Qualities
- ROI driven
- Past experience in marketing working across different marketing channels like digital, social, print etc.
- Prior knowledge of marketing CRM like Hubspot, Marketo, etc. is preferred.
- Good with data analysis & number crunching
- Should be proficient using MS Excel as the role demands generation of reports which can presented to the senior management on a daily basis.
Key Performance Indicators
- Growth targets - driving quality leads for school admissions
- ROI on marketing spends
- Maintain quality and timelines
- An increase in defined customer engagement metrics (measured by users taking the desired action i.e. Enquiries (measured by Form filling & phone calls and conversions
Key requirements include:
- Graduate /Post Graduate with Atleast 8 years of experience in Marketing, Communications, Business Administration, or a related field
- Strong understanding of marketing principles, branding strategies, and consumer behavior
- Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously
