Executive recruitment company Monroe Consulting Group's Professional Services Division is partnering with an established brand, known for its sustainability and leadership service excellence. Our esteemed client is seeking an experienced and strategic Digital Marketing Specialist with expertise in LinkedIn marketing to lead their branding initiatives. This role is central to amplifying the digital presence of the entire Group, with a focus on driving visibility and engagement for all their brands.
Job Summary
A successful candidate will optimize the team's efforts to create, manage, and cascade impactful content that supports the broader objectives of the Group. This role requires a visionary digital marketer who can craft and execute a unified digital marketing strategy across all of the Group's brands, with a strong emphasis on leveraging LinkedIn as a platform for thought leadership, branding, and client engagement.
Job Responsibilities
- Lead all LinkedIn marketing efforts across the Group's brands.
- Develop and implement a strategic content calendar to increase visibility and engagement on LinkedIn.
- Leverage LinkedIn for lead generation, thought leadership, and enhancing brand awareness.
- Develop and oversee a unified digital marketing strategy aligned with the Group's overall goals.
- Collaborate closely with teams across the Group's brands to create compelling content that drives growth and brand recognition.
- Position the Group's brands as leaders in their industries through a consistent and strategic online presence.
- Coordinate marketing efforts to ensure seamless communication and synergy among all brands, reinforcing their shared objectives.
- Optimize marketing team productivity, ensuring high standards of quality and creativity.
- Support team growth by upskilling members to meet evolving digital marketing demands.
- Drive digital innovation by recommending and implementing new tools, technologies, and strategies to stay ahead of industry trends.
Job Requirements
- Proven experience in LinkedIn marketing, including content creation, lead generation, and analytics.
- At least 5 years of experience in digital marketing; leadership experience is an advantage.
- Strong understanding of digital content strategy, particularly in sustainability, ESG, and leadership domains.
- Ability to collaborate effectively with creative and marketing teams.
- Proficiency with analytics tools to measure and report on digital marketing performance.
- Strong interpersonal and communication skills for cross-team collaboration.
- Knowledge of SEO and SEM best practices.
- Experience in B2B marketing with a focus on brand visibility, thought leadership, and content marketing.
- Passion for sustainability, leadership, and driving positive change through digital channels.
