Head of PR (Financial Services)

  • Sector: Monroe Banking & Finance
  • Contact: Vincentius Felix Rimbani
  • Client: Monroe Consulting Group
  • Location: Indonesia
  • Salary: Negotiable
  • Expiry Date: 14 November 2024
  • Job Ref: BBBH444041_1723796328
  • Contact Email: felix@monroeconsulting.com

Responsibilities

A Vice President of Public Affairs for a financial services company in Indonesia plays a pivotal role in shaping the company's public image, building relationships with key stakeholders, and contributing to overall business growth.



  • Strategic Branding and Positioning

    • Developing and executing a comprehensive public relations strategy aligned with the company's overall business objectives.
    • Crafting and communicating a compelling brand story that resonates with target audiences.
    • Managing the company's corporate identity and reputation.
    • Conducting regular brand health assessments and making necessary adjustments.


  • Stakeholder Management

    • Building and maintaining strong relationships with key stakeholders, including government officials, regulators, industry associations, media, NGOs, and community leaders.
    • Representing the company's interests in industry forums and conferences.
    • Proactively identifying and addressing potential issues or challenges with stakeholders.
    • Developing and implementing strategies to engage with the community and build a positive corporate image.


  • Crisis Management

    • Developing and implementing a crisis communication plan.
    • Leading the company's response to crises, ensuring timely and effective communication.
    • Protecting the company's reputation during challenging times.


  • Regulatory and Policy Engagement

    • Monitoring and analyzing regulatory changes and their potential impact on the company.
    • Developing strategies to influence regulatory policies in favor of the company's interests.
    • Building relationships with key regulatory bodies.


  • Community Relations and Corporate Social Responsibility (CSR)

    • Developing and implementing CSR initiatives aligned with the company's values and community needs.
    • Managing the company's philanthropic activities and partnerships.
    • Building strong relationships with local communities and organizations.


  • Media Relations

    • Building and maintaining strong relationships with media outlets.
    • Developing and executing media relations strategies to generate positive press coverage.
    • Serving as the company's spokesperson on key issues.


  • Internal Communications

    • Communicating effectively with employees about the company's vision, mission, and values.
    • Building employee engagement and advocacy.
    • Managing internal communication channels.

Requirements

  • Deep understanding of the Indonesian financial services industry.
  • Strong leadership and strategic thinking abilities.
  • Excellent communication and interpersonal skills.
  • Crisis management experience.
  • Proven track record in building and managing relationships with key stakeholders.
  • Knowledge of public relations and media relations best practices.
  • Ability to thrive in a fast-paced and dynamic environment.
  • Strong understanding of Indonesian culture and regulatory landscape.
  • A Bachelor's degree in communications, public relations, or a related field.
  • Advanced degree (MBA or Master's in Public Affairs) is preferred.