Executive search firm Monroe Consulting PH is recruiting a Product Manager on behalf of a reputable pharmaceutical distribution company. The role will be responsible for product planning and execution of the marketing plan throughout the product lifecycle. The PM builds product usage in target segments through careful targeting, customer profiling and utilization of the marketing mix. Work setup is onsite based in Quezon City.
Key Responsibilities:
- Develops and manages the marketing plan of assigned brand(s) or category(ies) through strategy formulation, identifying segments and target customers, and executing programs (advertising, promotions, tactical activities)
- Evaluates effectivity of marketing programs/campaigns and follows through to ensure sustainability of impact.
- Analyzes market information, consumer insights, competitive forces, price trends, and trade dynamics and use these to defend or grow brands.
- Forms and manages KOLs, liaises with relevant Medical Societies and other relevant healthcare entities.
- Assesses market development, and identify business opportunities within the sales channels-major chain drugstores, hospitals, government accounts, tender business, etc.)
- Suggests alternative positioning strategies and market approaches as may be determined to boost attainment of product targets
- Conceptualizes, provides detailed briefs for and approves marketing and communication programs for assigned products. Closely coordinates with MICE teams for the implementation, monitoring and evaluation of such programs.
- Prepares the annual forecast for brands/categories and monitors product sell out and sell through works with Channel Marketing to maintain optimum stock levels and in-store availability of products at all times
- Presents and cascades approved marketing plans to the Sales Team.
- Works effectively and collaborates cross-functionally with business teams (Sales, Regulatory, Accounting & Finance, Warehouse, third party agencies and other entities necessary in managing the brands and in carrying out the marketing programs).
- Uses marketing research tools and methodologies to determine market requirements of current and future brands.
- Monitors and tracks inventories of all promotional collaterals, premiums and brand Items.
- Monitors and verifies proper execution of approved marketing plans/programs. Reports marketing program/activity evaluation and feedback to Group Product Manager, Sales Head, and VP for Sales and Marketing.
- Manages approved marketing budget and resources and utilizes these within the approved plan.
- Reconciles monthly marketing activities expenditure versus approved budget.
- Monitors product movement through the funnel to ensure inventories are current while in-store OS situations are minimized
Requirements:
- Candidates must possess at least a Bachelor's/College degree in Marketing/Entrepreneurship or any business related field
- With 4-5 years of experience in Marketing/Brand/Product management
- Preferably with experience in building brands ideally IV/hospital brands and or ethical brands
- Pharmaceutical experience is a huge advantage
- Proficient in MS Office
