Executive recruitment company Monroe Consulting Group Philippines is recruiting on behalf of a medical education and knowledge sharing online platform. Our respected client is currently seeking for an HCP Engagement Manager (CRM Manager). This well-established company is based in Taguig, Philippines and currently offers a hybrid work setup.
The HCP Engagement Manager will be responsible for ensuring the successful implementation, setup, and ongoing maintenance of the HubSpot CRM module to support Medical Representatives engaging with healthcare professionals across multiple markets. This role focuses on driving the effectiveness of the CRM, optimizing data flows, and ensuring seamless HCP engagement through omni-channel activation.
Key Responsibilities:
- CRM Setup and Maintenance:
- Oversee the timely setup and configuration of the HubSpot CRM module for medical reps across markets.
- Ensure workflows, automations, and processes within the CRM align with project objectives and operational needs.
- Regularly maintain the CRM system, ensuring its functionality and relevance for ongoing business operations.
- Data Management and Flow:
- Coordinate with teams to ensure the accuracy, completeness, and accessibility of HCP engagement data within the CRM.
- Streamline data flows across the CRM to ensure smooth operations and consistency across markets.
- Manage data integration with other systems or tools to support cross-functional needs.
- Omni-Channel Activation:
- Enable and manage messaging capabilities in HubSpot to support omni-channel engagement through platforms such as Viber, Line, Zalo, WhatsApp, and other local messaging apps.
- Develop and implement best practices for effective use of snippets, email templates, and messaging sequences in HubSpot to enhance HCP engagement.
- Establish efficient processes for activity logging, including call logging and messaging, to ensure accurate and comprehensive data capture.
- Optimize email marketing capabilities, including creating and managing email sequences to drive engagement and ensure follow-ups are well-coordinated and timely.
- Monitor performance of omni-channel campaigns and make data-driven recommendations for improvements.
- Workflows and Optimization:
- Design and implement efficient workflows in HubSpot to facilitate engagement activities for medical reps.
- Monitor and refine CRM workflows to enhance usability and effectiveness for end-users.
- Ensure the CRM supports dynamic business requirements and adapts to evolving project needs.
- Data Utilization for Business Outcomes:
- Enable the use of HCP engagement data for strategic business purposes, including targeting, incentive calculation, and performance reporting.
- Provide actionable insights to stakeholders using CRM data to drive decision-making and optimize engagement strategies.
- Cross-Market Coordination and Collaboration:
- Collaborate with market-specific teams and associates dedicated to the CRM to ensure alignment with business goals.
- Act as the central point of contact for all CRM-related matters, providing training, support, and guidance to users.
Qualifications:
- Experience:
- Proven experience managing CRM systems such as HubSpot, Salesforce/Veeva, or similar platforms, preferably in healthcare or FMCG industries. Hubspot proficiency is required.
- Strong understanding of data management, CRM workflows, omni-channel engagement, and system integrations.
- Technical Skills:
- Proficiency in CRM tools, particularly HubSpot.
- Experience with omni-channel activation using messaging apps such as Viber, Line, Zalo, WhatsApp, and email marketing tools.
- Familiarity with data analytics, reporting, and dashboard creation within CRMs.
- Knowledge of data privacy regulations and compliance best practices.
- Excellent project management and organizational skills.
- Strong communication and interpersonal abilities to collaborate with cross-functional teams.
- Analytical mindset with attention to detail and a focus on continuous improvement.
