Executive Recruitment Company Monroe Consulting Group's Health Division is partnering with a fast-growing MNC aesthetic company. As their business growth and expansion continues, our esteemed client is looking for a Digital Marketing Executive to join their team. This position is to be based in Selangor, Malaysia.
You will be responsible for developing and executing online marketing strategies to enhance brand awareness, drive website traffic, and generate leads or sales. This includes managing social media platforms, creating content, running paid advertising campaigns, optimizing SEO/SEM efforts, and analyzing performance metrics to improve campaign effectiveness.
Job Responsibilities:
- Develop, curate, and publish engaging content for various digital platforms, including the company website, social media, and email marketing.
- Coordinate, schedule, and monitor content across social media platforms (Facebook, Instagram, etc.) to drive engagement and reach.
- Apply SEO and SEM strategies to improve organic and paid search rankings, enhance visibility, and drive traffic to the website.
- Develop and execute digital marketing campaigns (including Google Ads, Facebook Ads, and email marketing) aimed at driving brand awareness, lead generation, and customer retention.
- Track and report on key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and campaign ROI; use analytics to optimize future campaigns.
- Conduct research to stay informed about industry trends, competitors' digital marketing strategies, and emerging technologies in the medical aesthetic field.
- Work closely with the sales and product teams to align digital marketing efforts with broader business goals and marketing campaigns.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 2 years of related experience in digital marketing, ideally within the medical, healthcare, or beauty industry.
- Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing tools (e.g., Mailchimp, HubSpot).
- Strong copywriting skills and able to create visually appealing digital content.
- Able to interpret data and use insights to drive digital marketing strategies.
- Possess excellent verbal and written communication skills in English (additional languages would be advantageous).
- Team-oriented personality and able to manage multiple projects in a fast-paced environment.
