Executive recruitment company Monroe Consulting Group Malaysia has partnered up with one of the pioneer English learning centers in the country, to search for a Group Sales & Marketing Manager. The Sales & Marketing Manager reports to the Director of Group Strategy & Alliances and is responsible for creating marketing strategies, conducting competitive analysis, and organising business development activities, including web marketing, to enhance the company's brand and drive student enrollment and retention.
Job Responsibilities:
- Explore and develop marketing strategies and plans for existing and new markets.
- Study competitors' information, understand industry trends, develop strategies for new market segments, and propose business operations shifts.
- Monitor and execute lead nurturing activities to sustain higher conversion to enrolments.
- Meet regularly with centre heads and counsellors to address marketing-related issues and build teamwork.
- Manage and coordinate websites, search engine and social media platforms to maximise external exposure, improve online enquiries, constantly update news and events and develop competitions for online users.
- Manage online marketing work following the marketing plan determined by the department head.
- Visit school counsellors, organise school talks, attend school exhibitions, collect student data, maintain effective communications with schools and carry out related outreach activities to create awareness among students.
- Coordinate marketing activities to increase sales of the Company's products and services.
- Compile monthly statistics, analyse and make comparisons on past statistics and forecasts.
- Work towards the fulfilment of Company KPIs and enrolment goals.
- Sustain an overall positive team spirit and morale for productivity and effectiveness in all of the department's endeavours.
- Support helpdesk, business associates & email enquiries regarding ELS programmes, procedures and student services.
- Prepare web statistics and reports for web strategies and decision-making.
- Perform copywriting for internal and external communications
- Undertake any other projects or work assignments as assigned by Management.
Job Requirements:
- Bachelor's Degree or Master's Degree in Business with a major in Marketing, Management or a related field.
- Experience: Minimum 5 years of working experience, preferably in the education industry.
- Strong English language proficiency is required, in speaking and writing.
